Why do charismatic people seem to be more successful? Often, charisma is billed as the “x-factor.” You may have heard that someone just has “it.” That’s charisma. Charisma is a magnetic charm or appeal (the literal definition).

Charismatic people are attention magnets; which means their voices get heard more, their ideas become more popular, and their endeavors attract more support.

There are a lot of ex-pro athletes, but only those with charisma get ESPN commentator contracts. There are a lot of politicians, but only those with charisma become president. There are a lot of vloggers, but only those with charisma get views.

Charisma is something to be desired, especially as a leader or entrepreneur.

Do you think charisma is something you’re born with or something that you can learn?

In a very extensive and thorough survey I composed, all 6 of the people that took my twitter poll believe it’s something you can learn.

I agree. I rarely accept that qualities like charisma are strictly innate. Believing there is nothing you can do to become charismatic means you never will be. Instead, let’s deconstruct it and help you see how charisma is something you can develop.

In observation, there are a few traits that all charismatic people seem to have in common. If combined, these elements produce charisma. So what are they?

1. Energy

Energy is the force that powers all movement. As a personality trait, it draws people in. Like an outlet to a dead phone, a person with energy charges those around them. If you want to be charismatic, you need to up your energy level.

To be clear, this is not an encouragement to act hyper. Please don’t. I’m sure you’ve seen those that try so hard to be energetic that it feels like a forced, cringe-worthy kind of hyper energy.

The charismatic type of energy is enthusiasm. And enthusiasm only comes as a result of being passionate about what you’re doing. Activating your passions unlock that unique kind of charismatic energy in your life.

2. Confidence

Confidence is incredibly appealing because it fosters trust. We think, “this person is so sure of himself that I should be too.” Which athletes do you find dominating the airways? It’s not usually the most talented. Most of the time it’s the players making the confident (or even cocky) statements that make the headlines.

If you’re not confident in the direction you’re going, nobody will follow you. If you’re not confident in the idea you’re presenting, nobody else will be either.

Like energy, your confidence needs to be sourced from the right place. The charismatic form of confidence comes from within. It’s an assurance of self, an issue of identity. The more secure you become in who you are, the more charismatic confidence you will have.

3. Optimism

As you‘re beginning to see, charisma is more about what is being fostered in those that surround the charismatic person than about the person himself. A charismatic person is magnetic because they make you feel energetic, they make you feel confident, and — last one — they make you feel optimistic. You must maintain an optimistic outlook of life if you want to be considered charismatic. Optimism is contagious and addicting. Everyone wants to feel better about themselves, the future, and their surroundings. People gravitate toward others that carry that outlook.

Like we did with energy and confidence, let’s identify the best source of optimism. Optimism is not a naivety to how things are. The charismatic kind of optimism is choosing to believe for the best in spite of how things are. You can decide to do this. Make up your mind that you will choose to believe the best about people and circumstances and you will become optimistic.

There you have it!

If you increase these three attributes, others will consider you to be charismatic more and more. It will help you with whatever you decide to do and, honestly, makes for a better life.